
Fugg LinkedIn. I built my own platform. 😂 WXM™ is officially LIVE. My stories. My people. My rules.

Project #1 – The Engagement Ring
It started with an engagement ring. It became an experiment in design, storytelling and collaboration.

Project #2 – Watches of Switzerland
Exploring the people, stories and experiences shaping the future of luxury retail. ⌚️✨

Project #3 – luxury makeup
Imagine a Dior counter in your walk in wardrobe. Stunning. Access, #beauty.
- Isobel Lorna MacDonald’s AGENDE collection has sold out.In the future she can use inventory management systems like inFlow Inventory to manage demand and supply. I’ve also made a video on what founders need to put in a pitch deck if they want Investor backing. As a QBE Accountant, I’ve worked with FTSE100 companies and have worked with private equity firms so IContinue reading “Isobel Lorna MacDonald’s AGENDE collection has sold out.”
- TALA is coming to Bicester Village! 💚Exciting news for British fashion and retail! Grace Beverley’s activewear brand, TALA, has teased its upcoming arrival at Bicester Village, with an official opening date yet to be announced. What makes this particularly interesting is the continued evolution of digitally native brands into physical retail spaces. TALA has built a strong identity around activewear, communityContinue reading “TALA is coming to Bicester Village! 💚”
- Dior Beauty’s Rhode Moment: How the New Médaillon Collection Is Turning Lip Balm Into a Luxury Status SymbolWxM™ Magazine | Beauty, Luxury & Retail Innovation Dior Beauty is bringing couture to the smartphone, and its latest holiday collection offers a fascinating glimpse into the future of luxury beauty. For its Holiday 2026 collection, the French fashion house has introduced the Dior Médaillon Lip Balm, an ornate, gold-toned beauty accessory designed to attachContinue reading “Dior Beauty’s Rhode Moment: How the New Médaillon Collection Is Turning Lip Balm Into a Luxury Status Symbol”
- 🏃♀️✈️ NIKE JUST TURNED AN AIRPORT RUNWAY INTO A RUNNING TRACK.On 17 October 2026, Nike transformed part of London City Airport’s runway into a spectacular nighttime 10K race for women. Approximately 5,000 runners took to the runway as part of Nike’s After Dark Tour. No aircraft. Just athletes, city lights and an extraordinary brand experience. This is experiential marketing at its most ambitious. Nike isn’tContinue reading “🏃♀️✈️ NIKE JUST TURNED AN AIRPORT RUNWAY INTO A RUNNING TRACK.”
- Accounting Doesn’t Need Another Software. It Needs Everything to Talk.After two days at the Digital Accountancy Show, one thing became very obvious to me. Accounting doesn’t have a lack of technology. It has too much technology that doesn’t talk to each other. There are brilliant platforms for bookkeeping, accounts payable, accounts receivable, payroll, audit, tax, client management and almost everything in between. Individually, theyContinue reading “Accounting Doesn’t Need Another Software. It Needs Everything to Talk.”
- Xero vs Sage: The Battle for the Future of Accounting — But Who Is Actually Winning?WxM™ Press | Future Finance, Artificial Intelligence & Digital Transformation 9 October 2026 | Industry Analysis At London’s Digital Accountancy Show 2026, two established names in accounting technology were impossible to ignore: Xero and Sage. Both are competing for the attention of accountants, finance professionals and business owners. Both are investing in artificial intelligence. AndContinue reading “Xero vs Sage: The Battle for the Future of Accounting — But Who Is Actually Winning?”
- Jaguar Type 01: From £120,000 to £200,000? JLR’s Bold Gamble on the Super-Luxury EV MarketBy WxM™ Press | 9 October 2026 Is Jaguar entering Lamborghini and Ferrari territory? Jaguar has officially unveiled its all-electric Type 01, marking one of the most significant transformations in the British automotive manufacturer’s history. With an estimated starting price of £120,000, the Type 01 represents considerably more than a new electric vehicle. It signalsContinue reading “Jaguar Type 01: From £120,000 to £200,000? JLR’s Bold Gamble on the Super-Luxury EV Market”
- The £70 Serum Nobody Has Heard OfI went to Professional Beauty London expecting beauty. I left thinking about brand economics. Many of the exhibitors were professional salon and spa brands — businesses with strong B2B positioning, but almost no visibility in the consumer beauty world. And yet some are charging premium consumer price points. That creates an interesting problem. If you’reContinue reading “The £70 Serum Nobody Has Heard Of”
- I Accidentally Matched the Sofa: Inside Futon Company Reading 🛋️By Cindy Wong Mitterlehner | WxM™ Press There are shops you walk into because you need something, and then there are shops you walk into and immediately start mentally redecorating your entire home. Futon Company in Reading was definitely the latter. I popped into the Reading store and one of the first things I noticedContinue reading “I Accidentally Matched the Sofa: Inside Futon Company Reading 🛋️”
- The Woman Behind the Lip 💄 | bareMinerals at Boots BracknellThere’s good customer service — and then there’s meeting someone who makes you stop and think, you are exceptionally good at what you do. Today at Boots Bracknell, I met Julia at bareMinerals, and she was incredible from beginning to end. Firstly: her own makeup was photoshoot-ready. Beautifully polished, immaculate and genuinely stunning. When theContinue reading “The Woman Behind the Lip 💄 | bareMinerals at Boots Bracknell”
- The James Bond Watch I Can Wear — Then Lend to GrantJames Bond watches are traditionally marketed as men’s watches. But perhaps that’s exactly why I like wearing one. The OMEGA Seamaster Diver 300M James Bond 60th Anniversary takes one of cinema’s most recognisable watch partnerships and turns it into something that feels surprisingly wearable beyond traditional gender categories. OMEGA has been on Bond’s wrist sinceContinue reading “The James Bond Watch I Can Wear — Then Lend to Grant”
- Why Spend £120,000 on a Range Rover When 2% of Its Value Gets You the Keys?Luxury used to be about ownership. Pivotal offers a different proposition: access. A full-size Range Rover subscription currently starts from £2,400 a month, with insurance, servicing, maintenance and road tax included. Take a £120,000 vehicle as a simple example: £2,400 ÷ £120,000 = 2%. You’re not buying the Range Rover for 2% — you’re accessingContinue reading “Why Spend £120,000 on a Range Rover When 2% of Its Value Gets You the Keys?”
- Hailey Bieber’s Rhode Has Conquered Sephora. Should Space NK and Boots Be Next?Hailey Bieber’s Rhode just got significantly bigger. Following its UK, US and Canadian Sephora rollout, Rhode has now entered 19 additional European markets and more than 500 Sephora stores, taking the beauty brand deeper into physical retail. But WXM™ Press has another question: Why stop at Sephora? In Britain, Rhode could eventually be an intriguingContinue reading “Hailey Bieber’s Rhode Has Conquered Sephora. Should Space NK and Boots Be Next?”
- No Teleprompter. No Problem.“I have no teleprompter.” Hands over his eyes. Mid-video. Completely human. And weirdly, that might be exactly what audiences want from leaders now. For years, corporate communication meant immaculate scripts, carefully approved language and executives polished within an inch of their lives. Now? Personality is part of the brand. Founders and CEOs have become theirContinue reading “No Teleprompter. No Problem.”
- THE £28.5M BETWhat is Aston Martin really building? Aston Martin’s F1 operation reported a £28.5m comprehensive loss for 2025 — while turnover grew and its huge Silverstone expansion reached completion. But this isn’t just about racing. Aston Martin is investing in infrastructure, technology, engineering talent, partnerships and a global brand experience. Formula One is increasingly more thanContinue reading “THE £28.5M BET”
- M&S × Premium Beauty: The Collaboration Waiting to HappenThe reported partnership between M&S and Sephora is interesting for a bigger reason: M&S has an opportunity to become much more ambitious in beauty. M&S already understands something many beauty brands spend years trying to build — trust. Customers buy their underwear there, their tailoring, their food, their skincare and their everyday essentials. Beauty isContinue reading “M&S × Premium Beauty: The Collaboration Waiting to Happen”
- When the Boutique Becomes the GalleryWhy luxury retail’s next step should be AR and VR Balmain’s new gallery-like boutique in Milan raises an interesting question: if luxury stores are becoming cultural spaces, why should the experience stop at what physically fits inside them? Luxury retail has spent years perfecting marble, lighting, architecture and visual merchandising. Beautiful? Absolutely. But the nextContinue reading “When the Boutique Becomes the Gallery”
- What If Luxury Beauty Came to You?I’ve always been fascinated by luxury retail — not just the products, but the experience around them. The lighting. The counters. The packaging. The person who knows exactly which shade to reach for. The tiny rituals that turn buying a lipstick into something that feels special. But why should that experience begin and end atContinue reading “What If Luxury Beauty Came to You?”
















