“I have no teleprompter.”
Hands over his eyes. Mid-video. Completely human.
And weirdly, that might be exactly what audiences want from leaders now.
For years, corporate communication meant immaculate scripts, carefully approved language and executives polished within an inch of their lives.
Now? Personality is part of the brand.
Founders and CEOs have become their own media channels. LinkedIn, YouTube and short-form video allow leaders to speak directly to customers without hiding behind corporate communications.
That doesn’t mean preparation doesn’t matter.
It means authenticity can outperform perfection.
The stumble. The laugh. The abandoned take. The moment someone admits they have absolutely no teleprompter.
In an increasingly polished — and increasingly AI-generated — internet, those little imperfections may actually become more valuable.
Sometimes the outtake is the content.
WXM™ Press
Future Luxury Retail • Business • Culture
